We'd love to have you join us for a Farmer Story Lab, a 90-minute hands-on workshop session designed to help organic farmers tell their farm story clearly, confidently, and in their own voice so they can grow their business and help others understand what organic is and why they should buy organic. (We know you’re busy, but we promise to make it worth your time!) As a thank-you for making the time, every attendee will receive a $100 gift card of their choice. We believe we can grow the organic marketplace if more people understand the value of organic!
Here's what to expect:
- Articulate why you farm organically, and how to say it in a way that sticks
- Share why buying local and domestic organic matters and how to make that case to the people you sell to
- Learn how to shape your story for the audience in front of you, whether that's a farmers market customer, a retail buyer, or someone you just met
This isn't a lecture. You'll write, share, and practice in real time, and you'll leave with actual material you can use.
Workshop Details - Story Lab 101: The Why Workshop covers storytelling basics and helps farmers articulate their own why. It is the foundation for why domestic organic matters to them, and to our food system.
May 20, 1 - 2:30 pm CT
May 21, 9- 10:30 am CT
May 26, 6 - 7:30 pm CT